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Contacts: Diane Concannon
American Red Cross of Central New Jersey
609-951-2116
concannond@njredcross.org

Bob Pleban
Pocono Raceway
570-646-2300
bpleban@poconoraceway.com
Thomas Golembeski
Sunoco
215-977-6298
tgolembeski@sunocoinc.com
 

SUNOCO RED CROSS PENNSYLVANIA 500
RACE TO SUPPORT AMERICAN RED CROSS

PRINCETON, NJ, July 16, 2009 – Last month in Philadelphia, Brandon Igdalsky, President of Pocono Raceway, Tom Foley, Chief Executive Officer for the American Red Cross Southeastern Pennsylvania (SEPA) Chapter, and Drew Kabakoff, Manager of Brand Marketing for Sunoco, announced the details for the Sunoco Red Cross Pennsylvania 500, to take place August 2, 2009.

In the second year of their partnership Sunoco, Pocono Raceway and the American Red Cross will continue to work together to provide much-needed support to people throughout Pennsylvania, New Jersey and New York, recovering from devastating disasters. In addition, as part of this partnership, Pocono Raceway is donating ten percent of the ticket revenue generated by online ticket buyers who use the Red Cross promo code, REDCROSS. As an added incentive, those race fans purchasing a Sunday, August 2, 2009 reserved grandstand seat ticket, using the Red Cross promo code, will receive a free pre-race Pit/Paddock Pass ($50 value) and Souvenir Program Book with each ticket purchased. Fans can buy tickets by visiting www.GoSunoco.com.

New for 2009, anyone who purchases a ticket using the Red Cross promotion or makes a donation of $10 or more online at www.poconoraceway.com will be entered into the “Sunoco Red Cross Ultimate Fan Experience.” The grand prize includes a hot lap with NASCAR Sprint Cup Driver Greg Biffle, the winner and three friends to serve as honorary members of Biffle’s pit crew, and the opportunity to serve as the Honorary Starter for Sunday’s race.

“Pocono is pleased to continue our partnership with Sunoco and the Red Cross. Last year’s program was such a success we jumped at the opportunity to partner together again this year in order to put on an exciting event for a worthwhile cause,” stated Brandon Igdalsky.

“It is a tremendous privilege to have the famed Pennsylvania 500 named in honor of the American Red Cross,” said Kevin Sullivan, CEO, American Red Cross of Central New Jersey. “We are delighted this partnership will help raise much-needed funds for Red Cross disaster relief throughout New Jersey, Pennsylvania and New York.

An exciting new addition to the 2009 program will include a relationship with Roush Fenway Racing and NASCAR Sprint Cup Driver Greg Biffle for the “Sunoco Red Cross Ultimate Fan Experience.” Biffle and the #16 3M team have an existing relationship promoting blood donations for the American Red Cross. “I am proud to support the American Red Cross,” said Biffle. “It’s exciting to see Sunoco, the Official Fuel of NASCAR, and a historical track like Pocono Raceway, combine efforts to help raise funds for this valuable cause.”

"Sunoco looks forward to providing support for this important initiative again in 2009," said Drew Kabakoff, Manager of Brand Marketing for Sunoco, Inc. "We’re thrilled to add Greg Biffle to this program and we know NASCAR fans will join us in this effort to support the work of the Red Cross."

Sunoco is once again lending marketing and promotional support to the Sunoco Red Cross Pennsylvania 500 with signage at 1,826 retail locations in the Mid-Atlantic region. Sunoco will also highlight the event on their website, www.GoSunoco.com, and provide a link to the Pocono Raceway ticket sales site in order to encourage fans to use the promo code and help raise money for the Red Cross.

ABOUT POCONO RACEWAY- Pocono Raceway is host to two NASCAR Sprint Cup events each year, the Pocono 500 Weekend, in early June and the Pennsylvania 500 Weekend, the first week in August. In addition to the NASCAR Sprint Cup races, Pocono Raceway also hosts the ARCA RE/MAX Series stars on the Saturday of those same weekends. Pocono Raceway, known as “The Tricky Triangle”, is unique in the racing world due to its three turns vs. four at most other tracks. This layout makes for some unique feats by not only drivers, but also the crews that set up the cars.
In business for 50 years, Pocono Raceway is a family owned raceway located in the heart of the beautiful Pocono Mountains region of Pennsylvania. Located an easy drive from both Philadelphia and New York makes Pocono Raceway an attractive option for race fans.

ABOUT SUNOCO - Sunoco, Inc., headquartered in Philadelphia, PA, is a leading manufacturer and marketer of petroleum and petrochemical products. With 825 thousand barrels per day of refining capacity, approximately 4,700 retail sites selling gasoline and convenience items, approximately 6,000 miles of crude oil and refined product owned and operated pipelines and 43 product terminals, Sunoco is one of the largest independent refiner-marketers in the United States. Sunoco is a significant manufacturer of petrochemicals with an annual production capacity of approximately five billion pounds, largely chemical intermediates used to make fibers, plastics, film and resins. Utilizing a unique, patented technology, Sunoco's cokemaking facilities in the United States have the capacity to manufacture approximately 3.0 million tons annually of high-quality metallurgical-grade coke for use in the steel industry. Sunoco also is the operator of, and has an equity interest in, a 1.7 million tons-per-year cokemaking facility in Vitória, Brazil.

ABOUT THE AMERICAN RED CROSS OF CENTRAL NEW JERSEY - The Central New Jersey Chapter serves the people of Mercer, Middlesex, Hunterdon, and parts of Somerset counties, helping our community prevent, prepare for and respond to emergencies. Last year, 2,201 volunteers and 25 full- or part-time employees assisted 271 families (954 individuals with shelter, food and/or clothing), after 117 disasters displaced them from their homes; trained 51,296 residents with First Aid, CPR or other lifesaving skills; delivered 45,267 nutritious meals to homebound and elderly; and provided care and support to 209 military families. Central New Jersey residents donated 13,466 pints of blood through the American Red Princeton Blood Donor Center or American Red Cross blood drives throughout our service area. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work. For more information on the programs and services of the Red Cross, and to learn how you can get involved, visit www.njredcross.org or call 609-951-8550.

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707 Alexander Road, Suite 101, Princeton, NJ 08540-6311. 609-951-8550 . Fax: 609-951-9787
Hunterdon Branch: 79 Route 202/31, Suite 302, Ringoes, NJ 08551 . 908-782-4121 . Fax: 908-782-2864
www.njredcross.org


 

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